Telenor, a leading telecommunications provider in Norway, was facing a growing number of subscriptions and an increasingly complex identity and access management system that couldn't handle the provisioning of data for its larger customer base. The company's leaders projected that they would have to stop accepting new customers within one year unless they re-imagined their existing solution. Telenor then found Neo4j, a graph database, and started using it to give itself a sustainable competitive advantage. By leveraging Neo4j, Telenor was able to simplify its business traversal rules via a graph data model, resulting in a minutes-to-milliseconds performance increase for its three million customers. The secret to this success lies in the ease of understanding that came from modeling the resource graph in Neo4j, allowing Telenor to get fast and secure answers to important questions about user access and subscriptions.