The World Economic Forum's Scott David is the head of user experience and design, who led the organization's transition to a graph database, specifically Neo4j, for search and real-time recommendations and transformation maps. The switch was driven by the need for relevance engineering and personalization in their digital products. With Neo4j, they were able to create a unified metastore of knowledge, join experts and projects together, and provide a new way of thinking about concepts and patterns. The choice of Neo4j was influenced by its simplicity, ease of infrastructure setup, Cypher query language, and modeling time in its data model. The project has brought about significant value, including change in thinking, improved business conversations, and exciting results such as building out a global issues taxonomy. Scott David emphasizes the importance of communication of the value of graph technology and watching the growth of the graph space, which is converging with machine learning to create powerful opportunities for enterprises.