The ROI on Connected Data: How Connections Unlock Business Value [feat. eBay]

The value of data is finite, but when connected with additional context, its value becomes infinite. This concept is demonstrated through a case study on eBay's use of Neo4j to power an app for Google Assistant, which relies on connected data to provide personalized shopping experiences and improve customer interactions. The article highlights the limitations of traditional relational databases in storing and managing relationships between data elements, and how graph databases like Neo4j can effectively persist these connections, enabling organizations to unlock new insights and business value from their data.