Neo4j and AWS are helping organizations realize the benefits of generative AI (GenAI) by leveraging knowledge graphs, which provide a structured representation of an organization's domain knowledge. This grounding of GenAI enables the mitigation of risks such as lack of explainability, inaccurate answers, and hallucinations, allowing for trusted decision-making. Native vector search, native property graph databases like Neo4j, and GraphRAG are key technologies that improve GenAI quality and effectiveness by reducing hallucinations, improving insights from data, achieving greater accuracy, and enabling efficient retrieval of relevant information from large datasets. The integration of Neo4j with AWS provides a powerful combination for building GenAI applications that integrate contextually rich external data in real-time while being secure and compliant.