What is an embedded iPaaS?

An embedded integration Platform as a Service (iPaaS) is a third-party infrastructure embedded into a SaaS or AI product to allow customers to connect their tools through the product's user interface, managing API calls, authentication, retries, and rate limiting. While legacy embedded iPaaS platforms like Workato and Paragon relied on low-code builders for basic automations, modern solutions such as Nango adopt a code-first approach, supporting advanced features like AI coding agents, native data syncs, and custom tool calls. This evolution caters to the increasing complexity of product integrations, particularly with AI-native products that require robust, scalable solutions. Modern embedded iPaaS platforms offer usage-based pricing, which contrasts with the high upfront costs and limitations of legacy systems, providing flexibility and reducing the maintenance burden on engineering teams. They also support multi-tenancy, enabling each customer to manage their own integrations, and are distinct from unified APIs and tools like Zapier, which handle simpler, user-driven automations.

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