The hidden costs of building product integrations in-house

In the competitive SaaS industry, product integrations are crucial for enhancing user experience, but building them in-house often incurs hidden costs that can affect a company's resources and product development timeline. While initial in-house integration projects may seem promising, they quickly become complex due to the intricacies of external APIs, authentication challenges, and the need for scalable infrastructure. This complexity can lead to delayed time-to-market, reduced product velocity, and increased engineering resource drain. Additionally, maintaining these integrations requires ongoing support, robust observability tools, and effective customer issue management, which many companies underestimate. Rather than building in-house, leveraging platforms like Nango that offer pre-built integration templates and specialized tools can accelerate deployment and reduce maintenance burdens, allowing companies to focus on core product development and meet customer demands more efficiently.