As a product manager, roadmapping integrations requires careful planning and strategic decision-making to drive growth, increase retention, and create new revenue opportunities. Prioritizing integrations based on customer demand, business impact, feasibility, and strategic fit is crucial. Scoping and planning involve defining the scope of each integration, considering factors such as data sync, configuration options, and field mappings. Realistic timelines and resource planning are essential to ensure successful delivery. Building robust maintenance structures in place is vital to prevent integrations from becoming a maintenance nightmare. The build vs buy decision should be made before investing resources into developing integrations, with the Nango Approach offering a third path that combines control with efficiency. A strategic approach to integration roadmapping can help deliver more value to customers while maximizing team efficiency.