Best embedded integration platforms to consider in 2025

Embedded integration platforms, also known as embedded iPaaS, are essential tools for AI and SaaS products, enabling them to create native integrations with the diverse software ecosystems used by their customers. These platforms offer robust infrastructure and tools to connect products with external APIs, facilitating forms of integration such as data syncs, AI tool interactions, and webhook processing. Unlike unified API platforms, which provide general functionality across similar APIs, embedded integration platforms cater to developing deep, custom integrations that are integral to a product's value. Key factors in selecting a platform include API authentication, continuous data syncs, extensibility, observability, and LLM tool calling support. Some of the leading platforms in this space include Nango, Prismatic, Albato, and Workato, each offering distinct features and limitations. Nango stands out with its open-source model and developer-centric approach, supporting extensive API integration and robust observability. Prismatic offers both code and low-code interfaces, while Albato caters to less complex workflows but lacks customization. Workato focuses on pre-built actions and visual automation but is limited in supporting advanced integration patterns. Choosing the right platform involves balancing development speed with functionality and considering extensibility and control, especially as the product evolves and grows.