Why we refreshed the n8n brand

n8n introduced a refreshed brand identity on October 14 at its In The Loop conference, including a new logo, typeface, and refined color system that retains the company’s signature pink. The update reflects n8n’s evolution from a workflow-automation platform centered on connecting nodes into a broader platform for building workflows and AI agents that can respond, adapt, and act across tools, data, and models. While the new logo emphasizes the activity and outcomes enabled between connections rather than connections themselves, the company says its core commitments to its builder community, flexibility, user control, Community Edition, and model choice remain unchanged. Developed with input from employees, leadership, and selected community members, the refresh will appear across n8n’s product, website, community channels, and events, with ongoing feedback invited as part of the company’s iterative approach.

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