Let's talk about n8n community research

n8n has experienced significant growth, attracting larger customers and creating a diverse community of global users who engage across various platforms like YouTube and Discord. To better understand and serve this evolving community, n8n collaborated with Ana Hevesi on community research, identifying key groups including new users, ambassadors, expert partners, content creators, and template creators. Through qualitative interviews, the company gained insights into the community's desires to maintain its supportive culture, facilitate business growth, and ensure platform integrity, especially as notable expansion occurs outside Europe and the US. In response, n8n plans to enhance peer-to-peer connections among ambassadors and support entrepreneurial endeavors through initiatives like an online peer group for budding agency owners. The company views community research as an ongoing practice, aiming to continuously learn from and fuel mutual success with its users.

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