Why we [still] price in minutes for video

Mux Video, a video infrastructure service, has doubled down on its minutes-based pricing model that it pioneered over 14 years ago. The company believes this approach is more predictable and better aligned with customer needs than traditional gigabytes or server time-based pricing models. Minutes-based pricing allows for more flexibility in experimenting with encoding, storage, and delivery strategies without an immediate impact on income or billing. Additionally, it encourages higher quality inputs by focusing on output rather than input usage. The company provides guidance on how to estimate usage in minutes when transitioning from gigabytes-based pricing.

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