Video analytics and Mux Data: Reflecting on NAB and what streamers care about today

Video analytics have evolved from focusing on rebuffering and video start metrics to concentrating on data reporting latency, scale, standards and interoperability, and 360-degree observability. These areas are crucial for ensuring that video engineering and operations teams can identify issues and anomalies before viewers are affected and can seamlessly handle even the largest events on the planet. The adoption of Common Media Client Data (CMCD) as a standard for bridging the gap between viewer experience and request logs from CDN is also becoming increasingly popular.