Understand your video trends: Introducing Mux Engagement
Blog post from Mux
Mux has introduced Mux Engagement, a platform designed to provide comprehensive insights into video performance, helping users understand viewer engagement and content trends. This tool offers detailed reporting on top-performing and trending videos, along with key metrics such as Views, Unique Viewers, Average Playing Time per viewer, and Average Completion Percentage. By extending the data retention period from 35 to 100 days, Mux allows for a more thorough analysis of engagement trends over time. Users can compare data over different periods to see changes in viewer behavior and content performance. Mux Engagement also introduces a new metric for trending titles and offers a breakdown of engagement metrics by title, device, OS, or geography. The platform features a section for detailed video analysis, including audience retention and average completion rates over the content duration. Currently in beta, Mux Engagement plans to expand with additional metrics and improved metadata integration to enhance the video engagement experience.
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