Synamedia + Mux: Turning video performance data into smarter CDN decisions
Blog post from Mux
Mux and Synamedia have collaborated to integrate Mux's real-time Quality of Experience (QoE) metrics with Synamedia's Quortex Switch, facilitating smarter Content Delivery Network (CDN) switching to enhance viewer experience and optimize delivery costs. This integration will be demonstrated at the IBC event, highlighting how Quortex Switch allows seamless mid-playback CDN transitions without requiring additional SDKs in playback applications, thereby improving video quality and reducing buffering issues. Robin Oakley, Synamedia's Senior Director, explains that metrics such as rebuffering, average bitrate, and startup time are crucial for determining when to switch CDNs to ensure optimal streaming quality. The partnership aims to address the complexities of live streaming, where different CDNs have varying strengths and weaknesses, by providing a flexible tool for content providers to manage traffic efficiently. The evolution of multi-CDN strategies is anticipated to require more diverse network options to handle the increasing demands of global and regional streaming, with AI and emerging standards like Media Content Steering expected to play significant roles in optimizing CDN management and performance.