The ingredients of a devtool rebrand

Many tech companies and start-ups are focusing on efficiency, cutting back, and tightening their operations during these uncertain times. However, investing in a brand can be crucial for long-term success. Brands make people feel things, and even small details can have a significant impact on customer perception. Rebranding involves several steps such as an audit, strategy development, narrative creation, visual aesthetic design, voice and tone establishment, and more. It is essential to stay true to the company's core values and purpose while undergoing a rebranding process.