Patterns and anti-patterns in company values

Company values play a crucial role in shaping organizational culture and guiding employee behavior. Effective company values are authentic, aspirational, opinionated, memorable, and contrasting with each other. Startup founders should invest time in defining their company's values from the beginning, as these values can significantly impact the organization's growth and success. Examples of good values include "Be human," "Care obsessively," "Do a lot with a little," "Communicate clearly and directly," "Turn customers into fans," and "Bias for action."