The author reflects on their experience redesigning a corporate blog, emphasizing the importance of enhancing the reading experience and applying a mobile-first approach. In their redesign, they prioritized content over distracting elements like CTAs and social sharing icons, focused on typography instead of images, and ensured the blog design was guided by editorial aesthetics rather than corporate standards. The team aimed to balance business goals with an improved reading journey by strategically placing actions like visiting the main site or subscribing to a newsletter throughout the reader's experience. They also streamlined the writing process for contributors by simplifying tasks such as adding cover images, previewing posts, and integrating coding features. The collaborative prototyping process, largely conducted on the front end, allowed for real-time adjustments and improvements to the blog's design, ultimately leading to a more accessible and engaging platform for both readers and writers.