Inside Sendr's video-first CRM, powered by Mux

Sendr has developed a video-first outreach platform that leverages Mux for its video infrastructure to generate personalized, AI lip-synced videos efficiently and at scale. By using AI models, Sendr creates thousands of personalized videos from a single recording, customizing each with the recipient's name and details, while Mux provides reliable video playback and cost-effective solutions such as basic encoding and cold storage. This partnership enabled Sendr to rapidly scale, gaining 3,500 users in under three months, and offering video campaigns at significantly lower costs compared to competitors. The platform is expanding its capabilities, planning to integrate features like analytics and multilingual auto-captioning, and aims to deliver personalized videos directly into LinkedIn DMs. Sendr's experience underscores the importance of focusing on product differentiation while leveraging existing technology to handle infrastructure, highlighting the strategic advantage of integrating Mux for scalable and reliable video solutions.