How Video and Connected Fitness will evolve in 2023 and beyond

The fitness industry has experienced significant changes during the pandemic, with a surge in live-streaming fitness experiences followed by a decline over the past year. However, the future looks hybrid as various trends emerge. User-generated content is expected to expand, and there will be an increasing focus on personalization, analytics, data, and sidecar products that create standalone experiences. Generative AI and motion capture are also set to play a role in fitness platforms. Despite the growth of connected fitness, AR/VR experiences remain limited due to their lack of practicality for most fitness activities. Overall, implementing the right video tech stack will be crucial for businesses to stay competitive in this evolving landscape.