How Taiv achieved 6x growth with Mux

Taiv, an AI-first technology company, transforms bars and restaurants' TV screens into revenue-generating tools by replacing generic ads with relevant content, using a proprietary AI-driven TV box. Facing challenges with inconsistent video formats from multiple sources, Taiv partnered with Mux's Video API to standardize video delivery, allowing them to scale their device network by six times without added maintenance, thereby freeing their engineering team to focus on AI innovations. Mux's platform proved to be a developer-friendly, scalable solution that offered seamless integration and excellent support, helping Taiv maintain smooth video playback across thousands of locations. With Mux handling video infrastructure, Taiv can now explore dynamic video generation for personalized advertising based on real-time data, enhancing the customer experience and focusing on their core AI and algorithm development.