How Smartzer eliminated manual video workflows to focus on unlocking new revenue

Smartzer, an interactive shopping platform founded in London in 2012, faced significant challenges in manual video encoding and captioning processes, which consumed considerable engineering resources and hindered growth. The adoption of Mux's automated video processing and live captioning features transformed Smartzer's operations, allowing them to scale effectively and focus on enhancing their core shopping technology. Mux's capabilities enabled Smartzer to handle large live shopping events with up to 175,000 viewers, achieving a 97% playback success rate and ensuring robust infrastructure to support high traffic. This technological advancement not only facilitated seamless video experiences but also opened new revenue streams, including a partnership with a major advertising company to develop a new shoppable video ad format. Smartzer's enhanced video infrastructure and Mux's reliable support have driven significant business impact, with high conversion rates and substantial revenue generation from both large and smaller events.

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