How Skool built affordable native video in 5 weeks

Skool, a community platform, sought to simplify its video workflow by incorporating native video capabilities, allowing users to directly upload content without relying on third-party platforms like YouTube or Vimeo. By partnering with Mux, Skool was able to launch this feature in just five weeks, resulting in high engagement rates, with 98% of uploaded videos being viewed—an impressive feat for user-generated content. This transition has provided significant cost savings for community creators and has been rapidly adopted by thousands of communities. Skool offers this native video feature at no additional cost to users across both of its pricing plans, leveraging Mux's infrastructure to handle hosting costs. The collaboration between Skool and Mux has not only enhanced user engagement but also preserved content integrity within the platform, addressing previous challenges of multi-step video uploads and privacy concerns. The seamless integration has been widely appreciated, with both companies recognizing the strong alignment of their community-focused values.