How Mux helped Fuertafit make smarter product decisions

Fuertafit, a Spanish fitness platform, transitioned from Vimeo to Mux due to a two-hour video outage and unresolved billing issues with Vimeo. The platform's CTO, Óscar Ramírez, found Mux's predictable per-minute pricing and built-in analytics, Mux Data, more advantageous for their two-person engineering team. Mux Data provided detailed insights into video performance, enabling data-driven decisions regarding video editing, pacing, and platform compatibility, which were previously based on intuition. The migration involved transferring 1,500 videos and addressing compatibility issues with HLS, and was managed using automated processes. Since adopting Mux, Fuertafit has experienced no significant outages, allowing the team to focus on developing new products, such as short form-check videos for gym users, with the guidance of detailed analytics.