How HubSpot scaled video infrastructure — and built AI tools on top

HubSpot, a CRM and marketing platform with over 170,000 customers, collaborated with Mux to enhance their video infrastructure, allowing them to focus on building AI-powered video tools. This partnership enabled HubSpot to overcome previous scalability and reliability issues with video hosting, as Mux provided a more developer-friendly and mature solution with excellent documentation and support. As a result, HubSpot customers can now upload more videos with faster transcoding and enjoy a more reliable player experience. Additionally, HubSpot has launched AI-powered editing tools that allow users to clip, crop, and add custom overlays and captions, with automatic translation capabilities for social media publishing. The collaboration with Mux has also resulted in reduced costs and enhanced feature sets, with no outages or incidents since the partnership began, prompting a strong recommendation for Mux from HubSpot's team.

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