How Firecrawl helps our sales team build custom product demos
Blog post from Mux
Mux developed a personalized demo approach for Mux Robots after finding that feature lists and standard dashboard demonstrations did not help prospects connect the product to their own video needs. Using Firecrawl to analyze a prospect’s website, the company gathers brand assets, business language, and potential video use cases, then creates a branded demo page that sales staff review and refine. Prospects receive a private upload link to add their own video, allowing Mux Robots to generate outputs such as summaries, clips, and answers to video-related questions within a page styled around their organization. The approach also provides sales teams with tailored talking points while preserving human judgment in shaping the pitch and selecting relevant video moments. Mux plans to evaluate the model through measurable outcomes including prospect engagement, booked conversations, and customer conversions.
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