Building Analytics at Mux

Mux has been focusing on building an analytics function to power online video for developers. The company started with a small team consisting of a data engineer, an analytics engineer, and a data architect. As the company grew, it was necessary to build out an analytics function that could facilitate decision making and optimization. To do this, Mux hired specialized experts in marketing analytics and product analytics. They also invested in hiring a dedicated business recruiter who helped them build a pipeline of candidates. The company is now working on building a data-driven culture by making data a habit, injecting data into processes and playbooks, pushing data instead of waiting for requests, and overcommunicating with their users.