Build better video in 4 simple steps

Video performance is a challenging aspect of software development due to its rapid scaling. To improve video performance, follow the four-step framework: set goals, measure progress, optimize, and repeat. Firstly, establish clear objectives such as increasing engagement and controlling costs. Secondly, measure Quality of Experience (QoE) using metrics like playback success, startup time, smoothness, and video quality. Thirdly, optimize performance by identifying bugs, A/B testing, improving delivery, enhancing adaptive bitrate ladders, and accelerating time-to-publish. Lastly, maintain a continuous improvement culture by repeating the process regularly to adapt to evolving standards, devices, user needs, and costs.