Beyond content: the crucial metrics for successful ad-supported streaming

The streaming industry is increasingly adopting advertising-supported business models as a way to increase revenue and attract more viewers. However, striking the right balance between ad quantity and viewer experience is crucial for success. To help streaming platforms optimize their ad delivery, Mux has introduced new advertising metrics that track how many ads are shown to viewers, where they are displayed, and the frequency of ad errors. These insights can help companies make informed decisions about their advertising strategies and ensure a high-quality viewing experience for users.