Multiplayer was founded to address the challenges backend developers face in visualizing, collaborating, and communicating about distributed software design, which often relies on outdated methods such as whiteboards and static diagramming tools. The company's CEO, who is a marketer, a woman with Tourette Syndrome, and married to the CTO, leverages her unique background to foster a diverse and inclusive community focused on user engagement and feedback. Drawing from her experiences at companies like MongoDB and DigitalOcean, she emphasizes the importance of community support and staying close to users. Multiplayer aims to create a supportive environment for developers, encouraging open communication and the spontaneous sharing of ideas. The company is backed by investors who understand the developer space, and its team comprises individuals with complementary skills, ensuring a focus on both technology and go-to-market strategies.