Mintigo uses MongoDB to create an agile data lake that powers its predictive marketing data science. The company, which helps discover ideal customer profiles, target prospects, and engage them with the right message through the right channels, initially prototyped on PostgreSQL but found MongoDB's schema flexibility and scalability more suitable for its needs. MongoDB's expressive query language, data processing pipelines, and support for Python and Amazon Web Services enabled Mintigo to unlock powerful insights from massive volumes of unstructured data. The company's agile approach allows it to quickly serve up answers from the database without requiring lengthy batch processes, making it an ideal choice for predictive marketing.