In 2023, top executives should focus on five key aspects of data strategy: the increasing importance of developers in driving business outcomes, the decreasing complexity of building integrated solutions, the growing need for smart apps that leverage machine learning and AI, the emergence of new encryption technologies to enhance security, and the integration of data into business strategy. As companies navigate the rapidly changing landscape, they must adapt their approaches to stay competitive, leveraging data-driven insights to inform decision-making and drive innovation.