The future of data strategy in 2023 will be shaped by several key trends. Software will continue to consume the world, but developers will be the primary beneficiaries of this trend. As a result, companies will need to reduce complexity and integrate different systems into a single platform. Intelligent apps that utilize machine learning and automation will become more prevalent, enabling faster and more efficient data processing and analysis. Data encryption will also play a crucial role in securing data and ensuring compliance with regulations. Ultimately, the success of a company's data strategy will be closely tied to its overall business strategy. With this in mind, companies should prioritize building a robust and scalable data platform that can support their evolving needs.