Upply is using data to build a new logistics market by providing a platform for companies to share and analyze market data, optimizing routes and prices, and making it easier for users to access information. The company has built a database of 50 million records on global logistics data, which it uses to provide analytics and generate optimized results. Upply's marketplace allows carriers and shippers to connect directly, improving rates and efficiency. By using big data tools like Databricks and Spark, and MongoDB Atlas, Upply can scale its platform quickly and efficiently, making it easier for users to access valuable insights and make informed decisions. The company's goal is to become a leader in the logistics industry by providing a more efficient and sustainable market.