The Future Will Be Documented`, a blog post by Dev Ittycheria, President and CEO of MongoDB, discusses the evolution of the document model in databases, its advantages over traditional relational database technologies, and its growing popularity. The post highlights the introduction of Amazon's DocumentDB, which is seen as a validation of the document model's viability and a competitor to MongoDB's managed cloud database service, MongoDB Atlas. It emphasizes that all document databases are not created equal and cautions customers against choosing DocumentDB due to its fundamental architectural differences with MongoDB. Instead, it recommends MongoDB Atlas as the preferred choice for developers building modern applications.