Tata Digital has harmonized a variety of data across its consumer brands, with support from MongoDB Atlas, to power its super-app, Tata Neu, which brings together multiple brands under one umbrella offering consumers a unified experience. The company is using MongoDB's developer data platform to "rewire the digital circuitry of their ecosystem" and create a common digital platform for each brand, eliminating the need for them to reinvent themselves. By leveraging MongoDB, Tata Digital has enabled the creation of a unified product catalog, a loyalty program called NeuPass that combines rewards across brands, and an offer engine that generates personalized promotions based on product purchases.