The uberVU team leveraged MongoDB to power their social media marketing platform, uberVu, which helps organizations understand and grow their online communities. By using MongoDB as a primary data store after initially planning to use it as a secondary store, the team was able to quickly gain traction internally and improve query efficiency through unique index structures, efficient filtering, and optimized performance and redundancy mechanisms such as an inverted pyramid mechanism and oplog replay tool. This allowed them to reduce storage space by 16% and improve query response times while remaining cost-efficient.