The event was held on March 16, 2010, at the Boston Convention and Exhibition Center. The main focus of the event was on NoSQL databases, which are designed to handle large amounts of data in a flexible manner. The conference featured talks from industry experts and presentations from MongoDB's competitors and partners, as well as releases announcements from top NoSQL vendors. The event provided an opportunity for attendees to learn about the latest trends and innovations in the NoSQL space, including document-oriented databases like MongoDB.