Tractive`, an IoT startup, uses `MongoDB` as its primary database to store a wide range of data types including sensor and geospatial data, user data, social sharing, and image metadata. The company initially came from a relational database background but found MongoDB's flexible document model and dynamic schema ideal for managing diverse sensor data and evolving app functionality. Tractive's MongoDB deployment consists of a three-shard replica set architecture with easy query flexibility, scalability, and operational simplicity. The company uses MongoDB tooling to optimize queries, monitor performance, and manage backups. With MongoDB, Tractive has been able to achieve faster time-to-market, scalability, and operational simplicity, allowing the startup to focus on its business while delivering a unique product for pet owners.