Times Internet Limited, India's largest news publisher, relies on MongoDB to power its editorial analytics engine, serving over 150 million readers. They use MongoDB for a range of applications, including content management, e-commerce gateways, and social platforms. The web analytics engine is the most critical application, providing insights into user engagement with every published story. Times Internet Limited initially considered other databases but selected MongoDB due to its ability to handle large volumes of high-velocity data, flexible schema, and rich querying capabilities. They deploy their MongoDB estate on 50 nodes, with a sharded cluster for scalability, and use commercial services like MongoDB Professional for support. The business outcome of using MongoDB has been the ability to turn heavy raw data into actionable insights that fundamentally change the way they deliver content.