Generative AI has arrived, bringing revolutionary potential, but also a proliferation of vendors offering similar tools, leaving executives feeling overwhelmed. To stand out, layering proprietary data on top of Generative AI powered by LLMs is key to market differentiation. Transforming proprietary data into vector embeddings provides semantically rich representations that capture structure and patterns, unlocking possibilities for powerful applications. MongoDB's ability to ingest and process customer data allows organizations to build unified views of their customers, powering Generative AI solutions like chatbots and question-answer experiences. A streamlined approach using MongoDB Atlas provides a unified platform combining operational, analytical, and generative AI data services, reducing operational and security models, while keeping costs and risk low.