The Bench platform is a proprietary technology solution that streamlines the multi-channel campaign lifecycle for marketers. Bench, an independent marketing technology company, migrated to MongoDB Atlas to improve developer productivity and discover hidden inefficiencies in their core application. The team was attracted by Atlas's flexibility, scalability, and managed hosting capabilities. They were able to scale up or down seamlessly with no impact on performance, and the platform provided real-time monitoring and alerts. This allowed them to quickly identify and resolve issues, such as unexpected connection spikes and resource consumption. By choosing Atlas, Bench realized economies of scale and became experts in MongoDB. The company is confident that scaling on Atlas won't be a problem as they grow and expand their customer base worldwide.