The emergence of generative AI and large language models (LLMs) is transforming industries and economies, but organizations are taking a familiar path by creating niche solutions to tap into these capabilities, resulting in added complexity and expertise requirements. This has parallels with previous innovations like search databases and time-series data handling, where purpose-built solutions require specialized expertise and resources. However, leveraging document-based data models and APIs can simplify the process of integrating GenAI features without adding architectural sprawl or complexity, allowing developers to create seamless and transformative user experiences.