HalaPlay, a Bengaluru-based startup, has experienced spectacular growth from 500,000 to nearly 9 million users in just two years, thanks to the scalability and reliability of MongoDB Atlas and MongoDB Realm. The platform's ability to scale with usage ensures a good experience for players, replicating the excitement of a live match with real-time scoring and data analytics. HalaPlay's decision to use MongoDB was driven by its need for stability and scalability, and the company has seen significant cost reduction and improved user engagement as a result. With MongoDB Realm, HalaPlay can introduce new features immediately, invest more time in improving the user experience, and build real-time leaderboards that aggregate user activity across the platform. The use of aggregated data is central to HalaPlay's business strategy, informing its marketing campaigns and business decisions.