Telco companies face increasing pressure from customers who expect seamless service that is always-on and intuitive. To meet these challenges, telcos are adopting modern data platforms that utilize AI and machine learning to automate end-to-end network operations, including network security, fraud mitigation, and customer experience. These platforms help reduce data complexity by providing a single source of truth and increasing service assurance through automation. They also enable network intelligence and automation, making it easier for engineers to track and manage configuration changes in real-time. Additionally, the use of TM Forum Open APIs provides a standard interface for exchanging telco data models, allowing organizations to develop new microservices quickly and efficiently. By adopting these modern approaches, telcos can improve their network performance and reliability, meet customer expectations, and remain competitive in today's market.