A tech company considering launching a podcast can tap into an existing audience waiting for more content, with 177 million listeners in 2022, and engage with them through a relaxed and natural tone that resonates with 8 out of 10 tech professionals. Podcasts offer flexibility, allowing listeners to consume content on their own schedule, and provide a platform to amplify subject-matter expert voices, connect with industry leaders, and grow a community of engaged listeners who are more likely to follow the organization on social media. By repurposing existing content and leveraging audio-only and video assets, podcasts can also help reach new members of the audience and create additional revenue streams through listener support.