Forbes successfully leverages MongoDB to create a next-generation mobile application that engages users with dynamic content, storing over one million articles in a single database. The company's software development team chose MongoDB for its intuitive interface and low cost, allowing them to aggregate data from various sources and integrate partner feeds in a centralized location. With MongoDB, Forbes is able to evolve its approach without reengineering, enabling the creation of a rich user experience that incorporates social media statistics to predict future content trends.