Company
Date Published
Author
Andrew Bell, Jackie Denner
Word count
2400
Language
English
Hacker News points
None

Summary

Amy Rosenberg, a Senior Manager for MongoDB Field Marketing, shares her experience adapting to the COVID-19 pandemic's impact on her role. Initially, she missed the social interactions and physical events that came with being a field marketer, but as the pandemic progressed, she found new ways to collaborate with her team and leverage data to drive results. With the shift to virtual events, Amy's role evolved to focus on analyzing customer needs, improving lead flow, and providing strategic guidance to the sales team. She credits MongoDB for supporting this transition and enabling her to become more collaborative, efficient, and data-driven in her approach. As she looks to the future, Amy envisions a field marketing landscape that continues to evolve with technology, prioritizing collaboration, strategy, and customer-centricity over traditional event-based approaches.