The payments digital market is growing rapidly worldwide, driven by new technologies and global trends. The emerging markets in Latin America are leading the way in terms of expansion relative to the established players. The pandemic has been a catalyst for the adoption of cashless payments, e-commerce, government incentives for digital payments, fintechs, and other factors. The growth of e-commerce is stellar, with an expected penetration rate of over 70% of the population by 2022. Central banks are promoting new payment infrastructure to provide faster and cheaper transfer technology for citizens and businesses. The PIX platform in Brazil has seen significant adoption, processing around $250 million annually. Fintechs are challenging the traditional banking sector's dominance, using their agility to innovate and offer more user-friendly services. The ISO 20022 standard is being adopted by most financial institutions to standardize data exchange, improving interoperability and potentially reducing costs for users. The 3DS2 solution is also gaining traction, providing a secure authentication process for online transactions without redirecting users to their banking apps. Blockchain and cryptocurrencies are becoming increasingly popular in Latin America, offering low fees, fast processing times, and global reach. To succeed in this rapidly evolving landscape, businesses need to invest in innovation and create new business models that leverage data and technology to provide personalized experiences in real-time.