The digital payments market is experiencing rapid growth in Latin America, driven by factors such as pandemic-induced cashless payments adoption, e-commerce, government push for digital payments, and fintechs. Emerging markets are leading the way in terms of relative expansion, with a valuation over USD 68 billion in 2021. The landscape is being reshaped by changes coming from within the industry, including the adoption of standards such as ISO20022 and 3DS2, which enable smoother interoperability and payment authentication. Blockchain and cryptocurrencies are also playing a significant role, particularly in remittance services and stablecoin payments. To navigate this complex environment, companies need to harness the power of data and technology to provide personalized and real-time experiences for their customers.