ArchitectNow, a software development firm founded by Kevin Grossnicklaus, designs, builds, and launches robust web and mobile applications for startups and Fortune 100 clients. The company has grown from a single employee working remotely to 13 employees in a formal office space over the years. MongoDB Atlas is their go-to choice for data persistence due to its flexibility and scalability. The team uses MongoDB's document data model to streamline development processes, leveraging complex objects stored in the database to manage and return rich web-based UIs developed in Angular or React. MongoDB Atlas has been instrumental in enabling a robust DevOps continuous deployment process, allowing the team to provision new environments for clients in minutes and efficiently seed sample data. The company has successfully migrated projects to MongoDB Atlas multiple times, using features such as Real-time Performance Panel, Performance Advisor, and custom Monitoring and Alerts capability to focus on delivering projects without worrying about database performance. When hiring developers, the primary focus is on communication skills and passion for technology, with a continued partnership with many customers for over 10 years. The team is excited about exploring VR development space and utilizing platforms like Microsoft Azure for their business growth.